The Biggest Tech Fails of 2018

The Biggest Tech Fails of 2018

Facebook, Amazon, and Apple had big years, but they also make our list of the biggest tech fails of 2018. Here’s what they (and others) did to earn a Silicon Valley facepalm.

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Facebook, Amazon, and Apple had big years, but they also make our list of the biggest tech fails of 2018. Here’s what they (and others) did to earn a Silicon Valley facepalm.

By Chloe Albanesius
Chloe AlbanesiusExecutive Editor for NewsMy ExperienceI started out covering tech policy in Washington, D.C. for The National Journal’s Technology Daily, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. After a move to New York City, I covered Wall Street trading tech at Incisive Media before switching gears to consumer tech and PCMag. I now lead PCMag’s news coverage and manage our how-to content.Read Full BioDecember 30, 2018social share
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https://www.pcmag.com/news/the-biggest-tech-fails-of-2018 CommentsThis has been…a year. Honestly, if you’d asked me when the Snapchat redesign kerfuffle and that fake Hawaii missile alert had occurred, I’d have sworn they happened three years ago. But no, they were among the blessings bestowed upon us in 2018.
But they were not the only tech fails this year. Not by a long shot. As usual, security breaches made headlines quite regularly, from Orbitz and MyFitnessPal to T-Mobile and Marriott. (Password manager, anyone?) Malware hit routers, while ransomware hobbled cities like Atlanta.
Below we’ll chronicle some of Silicon Valley’s other notable facepalms. Read on for the stories that made us shake our heads and kept execs, shareholders, and PR teams up at night.
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Meltdown and SpectreIntel was one of several tech companies that had a rough year, but its troubles started just as 2018 got going with revelations that security flaws in chips powering PCs, laptops, servers, phones, and other devices had gone unnoticed for years. And fixes for those flaws would reportedly result in a performance hit to each system—as high as 30 percent.The flaws, code-named Meltdown and Spectre, could be exploited to pull sensitive information from vulnerable machines. Meltdown was found mostly in Intel processors as far back as 1995, but Spectre was also found in AMD and ARM-based chips. Fix rollouts were complicated, but on the bright side, we tested four PCs from a variety of manufacturers and found that while each of the systems did suffer a slowdown in computing performance, it was slight enough that most users won’t notice the difference.
Hawaii Is (Not) Under AttackIn the early morning of Jan. 13, those in Hawaii got a shock when their phones lit up with an ominous emergency alert: “Ballistic missile threat inbound to Hawaii. Seek immediate shelter. This is not a drill,” it read. Except it was. According to an FCC report, a Hawaii Emergency Management Agency (HEMA) employee—who has since been fired—flaked and mistook a drill message (which started and ended with someone saying “exercise, exercise, exercise”) for the real thing, flipped the switch, and all hell broke loose. Heckuva job.
VPN Slip Reveals ‘Guccifer 2.0’ IdentityFirst rule of cyber espionage? Log into your VPN. In March, The Daily Beast(Opens in a new window) reported that Guccifer 2.0, the hacker reportedly responsible for the 2016 Democratic National Committee hack, is an officer with Russia’s GRU military intelligence agency. The hacker, who claimed to be a “lone” Romanian hacktivist, made a key mistake which revealed his actual identity: forgetting to activate his VPN client before logging on.
Members of Congress or Criminals?As the photo above demonstrates, Congress has plenty of average-looking business types who many of us couldn’t pick out of a lineup. As it turns out, sophisticated facial-recognition technology from Amazon has no idea who is representing us in our nation’s capital either. This summer, the American Civil Liberties Union (ACLU) tested Amazon’s controversial Rekognition system and found that it incorrectly matched the photos of 28 US lawmakers with mug shots of people who had been arrested for a crime. The ACLU’s test results were later replicated by Joshua A. Kroll, a computer scientist at the University of California, Berkeley, who used the same database of mug shots.
‘Active Shooter’ Video GameOne might assume that making a video game called Active Shooter, in which players assume the role of the attacker or a SWAT team member in various scenarios, including a school, would be in poor taste. But Acid and Revived Games, the publisher and developer of such a game, had no such qualms. They made the game and planned to publish it on Steam in June before public outcry from the parents of school shooting victims prompted Valve to pull it.The incident kicked off a discussion about what type of content Valve would allow on Steam. Ultimately, it decided not to censor any games for controversial content, “except for things that we decide are illegal, or straight up trolling.” The developer of Active Shooter fell into the troll category because, Valve said, he has “a history of customer abuse, publishing copyrighted material, and user review manipulation.” The developer, Ata Berdyev, denied any wrongdoing.
Farewell, Google+The demise of Google+ is not super surprising. By Google’s own admission, “90 percent of Google+ user sessions are less than five seconds.” And the search giant has never hesitated to jettison products, even popular ones (RIP Google Reader). But Google’s social network met its maker this year after Google discovered a bug that left private user information open to developers. Okay, security breaches happen. The trouble is, Google discovered the bug in March, but declined to alert users for fear of regulatory scrutiny, according to the Wall Street Journal. Oops. As a result, Google announced in October that it would shut down the consumer version of Google+ in August 2019—a move that it pushed up to April 2019 after the discovery of another bug earlier this month.
Unwiped Servers Sold on CraigslistWhen a company goes bankrupt what happens to the customer data? In one case, it ended up for sale on Craigslist. That’s what a system analyst in Canada discovered in September. A shady Craigslist dealer was offering access to millions of customer records taken from unwiped servers used by the electronics retailer NCIX, which went bankrupt in 2017.
Jack Dorsey’s Myanmar Meditation SessionsEarlier this year, Jack Dorsey, CEO of Twitter, did a “10-day silent vipassana meditation” for his birthday. A little pretentious, but whatever works for you. The problem? His meditation journey happened in Myanmar, where the military has been murdering(Opens in a new window) the Rohingya people, and his tweetstorm about his “extremely painful and demanding physical and mental work” concluded with a call for meditation enthusiasts to visit the country.After some pushback, Dorsey returned to the thread to say he was “aware of the human rights atrocities and suffering in Myanmar. I don’t view visiting, practicing, or talking with the people, as endorsement. I didn’t intend to diminish by not raising the issue, but could have acknowledged that I don’t know enough and need to learn more.”The gaffe was all the more striking because social networks like Facebook have been accused of not doing enough to stop disinformation(Opens in a new window) that has led to violence in the region—something Facebook COO Sheryl Sandberg was quizzed about(Opens in a new window) during a September Senate hearing where Dorsey also appeared.
Facebook [Insert Scandal of the Moment]Speaking of Facebook, 2018 is probably a year Mark Zuckerberg would like to forget. It’s hard to narrow it down, but the Cambridge Analytica scandal is probably the biggest fail out of Menlo Park this year. Still, that was really just the beginning. Here’s a sampling of what likely gave the social network’s PR team a few eye twitches in 2018:
Facebook Bug Changes Privacy Settings of 14M Users
New Facebook Policy Sparks Fears of Sex Talk Crackdown
Facebook Tries to Mop Up Mess Over Its Shady PR Tactics
Bug Exposes Private Facebook Pics
Facebook Let Amazon, Others Skirt Its Privacy Rules

Hey Siri, Define ‘Mother’As some Reddit users learned in April, asking Siri to define the word “mother” yielded an inappropriate second response. “As a noun, it means ‘a woman in relation to a child or children to whom she has given birth’ do you want to hear the next one?” Siri responded. Those who said “yes” heard Apple’s digital assistant say: “As a noun, it means ‘short for motherfucker,’ want to hear one more?” Maybe later, Siri.
Huawei Fakes Camera Phone Photos in AdDon’t always believe what you see. An August commercial from Huawei tried to pass off DSLR-captured photos as images taken by a company smartphone. The commercial, which ran in Egypt, played up the selfie-taking capabilities of Huawei’s Nova 3 handset, including what the photos will supposedly look like. According to the ad, the images can look surprisingly vivid and sharp. However, an observant user on Reddit posted(Opens in a new window) that the photos promoted in the commercial were likely faked.
MacBook Butterfly KeysApple’s flat “butterfly” keyboards were so unpopular that customers sued over their shoddy design. By June, Apple offered free fixes for MacBook and MacBook Pro models with keyboards that unexpectedly repeat letters, fail to type them, feel “sticky,” or respond inconsistently.
MoviePass’ Roller Coaster YearAh, MoviePass. Going into 2018, the company was already facing trouble. But it kicked off 2018 with an outage and followed that up with multiple, confusing price changes and movie restrictions. It’s now facing competition from the likes of Sinemia and AMC, which seem to have a better handle on their businesses—for now.
Elon Musk Booted From Tesla BoardSpeaking of roller coasters, Elon Musk in September was ordered to pay a $20 million fine and step down as chairman of Tesla’s board to settle securities fraud charges brought by the Securities and Exchange Commission.At issue was an Aug. 7 tweet from Musk that said he was “considering taking Tesla private at $420” and asserted that he’d secured funding for the move. According to the SEC, however, “Musk knew that the potential transaction was uncertain and subject to numerous contingencies.”The tweet caused Tesla’s stock price to jump by over 6 percent that day “and led to significant market disruption,” the agency said.As part of the SEC settlement, Tesla must “put in place additional controls and procedures to oversee Musk’s communications,” but Musk told 60 Minutes (Opens in a new window)that no one’s approving his tweets.
Verizon Throttles FirefightersWhile firefighters in Santa Clara, California, were responding to wildfires that spread across the state earlier this summer, Verizon Wireless was throttling the fire department’s data. Santa Clara County Fire Chief Anthony Bowden disclosed the throttling incidents as part of an ongoing lawsuit to restore net neutrality rules. Specifically, the brief lists an emergency response vehicle named OES 5262 that uses a Verizon SIM card for internet access and was unable to function effectively during the fire due to throttled data speeds. (Photo by Robyn Beck/AFP/Getty Images)
Amazon Prime Day 404sAmazon is now big enough to have a shopping holiday to rival Black Friday(Opens in a new window), but when its now-annual Prime Day deals went live this summer, someone apparently failed to give its servers a heads up. Eager shoppers were met with 404 pages for the first few hours, but those pages featured cute dogs, so who could be mad?
Lime Scooters: Too Hot to HandleScooters were all the rage this year; Lyft, Uber, and even Ford got in on the action. But a few Lime scooters were a bit too hot—Lime had to remotely kill them to prevent them from catching on fire. The fault affected around 2,000 of Lime’s scooters, which were spread across Los Angeles, San Diego, and Lake Tahoe.
Amazon Workers Hit With Bear Repellent SprayHappy holidays! Earlier this month, one of Amazon’s many automated robots managed to puncture a nine ounce can of bear repellent spray in a New Jersey warehouse. In doing so, a concentrated form of Capsaican, an active component of chili peppers and a very effective irritant for bears and humans, was released into the air and nearby workers were exposed to it. Thirty workers were treated at the scene and 24 needed to go to hospital. (Photo by Justin Sullivan/Getty Images)
Drones Shut Down Gatwick AirportTraveling during the holidays can be a nightmare, particularly if there’s a ground stop at your airport due to drones. Just before Christmas, England’s Gatwick Airport was shut down after reports of drones near the runway; approximately 1,000 flights were cancelled between Dec. 19 and 21. There was some brief confusion after a Sussex police officer suggested there were never any drones, according to the BBC(Opens in a new window), but that appears not to have been accurate. Anti-drone equipment has since been installed(Opens in a new window) at the airport. (Photo by Jack Taylor/Getty Images)
In Memoriam: The Tech That Died in 2018Not every idea is a winner. And not every winning idea will last forever. From Google+ to Tumblr porn, let us reflect on the tech we lost in 2018.
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Table of ContentsTable of ContentsMeltdown and SpectreHawaii Is (Not) Under AttackVPN Slip Reveals ‘Guccifer 2.0′ IdentityMembers of Congress or Criminals?’Active Shooter’ Video GameFarewell, Google+Unwiped Servers Sold on CraigslistJack Dorsey’s Myanmar Meditation SessionsFacebook [Insert Scandal of the Moment]Hey Siri, Define ‘Mother’Alexa Sends Family’s Conversation to ContactsHuawei Fakes Camera Phone Photos in AdMacBook Butterfly KeysMoviePass’ Roller Coaster YearElon Musk Booted From Tesla BoardVerizon Throttles FirefightersAmazon Prime Day 404sEveryone Hates Snapchat’s RedesignLime Scooters: Too Hot to HandleAmazon Workers Hit With Bear Repellent SprayCenturyLink 911 FailDrones Shut Down Gatwick AirportInstagram’s Horizontal ScrollIn Memoriam: The Tech That Died in 2018

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About Chloe AlbanesiusExecutive Editor for NewsI started out covering tech policy in Washington, D.C. for The National Journal’s Technology Daily, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. After a move to New York City, I covered Wall Street trading tech at Incisive Media before switching gears to consumer tech and PCMag. I now lead PCMag’s news coverage and manage our how-to content.Read Chloe’s full bioRead the latest from Chloe AlbanesiusWhat to Stream This Weekend
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